Leuven’s communication agency Bonka Circus incorporates management in its shareholder structure

Purpose-driven communication agency Bonka Circus, founded in 2012 by Klaas Gaublomme and Vincent Kompany, has welcomed CEO Catherine Castille and Strategic Director Peter Verbiest as partners in the company. By firmly integrating Castille and Verbiest, the founders believe they can respond even better to the growing demand for strategic advice and communication on sustainability and purpose. Bonka Circus is an expert in helping to accelerate positive behavioural change and wants to grow into the leading agency for purpose-driven communication.

Well-known Bonka campaigns include 'Curieuzeneuzen/CurieuzenAir' (De Standaard), 'Last Night A DJ Saved My Life' and 'Promised' (VSV), 'Beste Buren' and 'Het Warmste Koor' (Radio 2) and the recent 'De Lage Landenlijst' (Radio 1). Among their clients, they were able to count Konvert, UGENT, Unizo, Rabobank, Actiris, Radio 1, Radio 2, RMCA and many others. Bonka Circus recently obtained the VOKA Charter Duurzaam Ondernemen (Sustainable Entrepreneurship) for the sustainable actions they undertook last year.

Current shareholders Klaas Gaublomme and Vincent Kompany:

“The COVID period was also a test of truth for Bonka Circus. The fact that we are in pole position today, when companies and organisations want to highlight their purpose and sustainability policy more than ever, is largely thanks to Catherine and Peter's effective management. Catherine has been at the helm of our business from the beginning. Peter joined about 4 years ago as Strategic Director. Throughout these years, they have effortlessly lived up to our expectations. They steered Bonka through the crisis as if it was their own company. We are proud to call them 'partners' from now on.”

CEO Catherine Castille: 

“Bonka Circus clearly has momentum. We have built a very strong team that specifically chooses to focus on 'positive change'. Their talent, reinforced where necessary with specific profiles from our network of experts, means Bonka Circus can offer its clients a broad package to create an impactful sustainability story: brand strategy, stakeholder management, content strategy/production, employer branding and campaigning.”

Strategic Director Peter Verbiest:

“Purpose, of course, is hotter than ever. However, so is vigilance with regard to greenwashing and woke-washing, and rightly so. In the meantime, we have grown into a team of 22 professionals who have chosen to work with purpose in an authentic way. Inside and outside organisations. With the full conviction that many companies and organisations also want to write their own purpose story in an authentic and constructive manner. And that in every organisation, the story is one of progress. Not of perfection.”

Lana Partous

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